CONCEITED.

by The Genuine Fakes

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Conceited is a song that's been a decade in the making. We began recording it on the day of the FIFA World Cup finals in 2006, and that day was actually the first recording session for us as a band. We laid down drum tracks for most of the songs that ended up on our debut album. However, none of the drum tracks from this first session were ever used since the evolution of the arrangements called for a do-over. This song was one of the ones that we decided to not continue working on at the time. The session was put on a hard drive that's been collecting dust in a corner of the studio since then...

Fast forward to 2014, when we were invited to contribute a song to a compilation album "The Southside Cavern Volume One" - a collection of songs from bands who have played at The Southside Cavern over the years. Since the second album wasn't finished we figured we should go through the archive and see if there was anything there worth revisiting. To our surprise, this track was sounding really great in its raw state and we decided to finish what we had started so many years ago. The result was released on said compilation on 31 January 2015.

Coincidentally, The Southside Cavern is a venue where we have played numerous times, and it is also the place we have chosen to have our 10 year anniversary on 23 March 2016. So, we thought it was fitting to release it as a single on this day. We hope you enjoy it.

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released March 23, 2016

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The Genuine Fakes Sweden

"The Genuine Fakes are proof of Sweden's seemingly inexhaustible font of pop genius. Hitting all the right marks, they walk you thru the major required classes in the school of pop - chime, harmony, sparkle, and melody 101. surely these guys are on their way to being tenured professors in pop's university."

- Ken Stringfellow, The Posies
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